The Edna's Cakeland Story
Founded in 1995, Edna’s Cakeland is a proudly Filipino bakery and café brand built on passion, craftsmanship, and the belief that food is central to every meaningful celebration. What began as a simple home-baked loaf shared by Mr. Herminio Gonzales and Mrs. Edna Gonzales has grown into a trusted name in cakes, pastries, and coffee across Central Luzon.
From its origins in the Gonzales’ ancestral home in Kapitan Pepe Subdivision, Cabanatuan City, Edna’s Cakeland has evolved into a network of 11 branches, serving generations of families from Nueva Ecija to Pampanga.
From Home Kitchen to Trusted Bakery Brand
Edna’s Cakeland was founded with a clear purpose: to create cakes and pastries made with care, consistency, and heart. As demand grew, so did the commitment to quality. To further elevate the craft, Mrs. Edna Gonzales trained at the Wilton Cake Decorating School in Chicago, Illinois, bringing international techniques and refined artistry back to the Philippines.
This investment in skill and discipline helped define the brand’s signature—beautifully crafted cakes, nostalgic pastries, and well-loved Filipino favorites that resonate with both Cabanatueños and Novo Ecijanos, and later, with Kapampangan communities.
11 Branches, One Promise
Today, Edna’s Cakeland operates 11 branches strategically located across Central Luzon, offering a consistent bakery and café experience rooted in tradition and quality. While the brand has expanded, the core philosophy remains unchanged:
every product must feel personal, familiar, and worthy of celebration.
From everyday merienda to life’s biggest milestones, Edna’s Cakeland continues to be a trusted companion at the table.
A Family Legacy, Continued
Edna’s Cakeland is more than a business—it is a family legacy. Ms. Anna Margarita Gonzales, daughter of the founders, represents the next generation of leadership. Inspired early on by her mother’s passion and discipline, she grew into a business leader who now helps guide the brand forward.
Under her leadership, Edna’s Cakeland continues to strengthen its position as one of the most recognized pastry and coffee brands in North Luzon, while staying true to the values that built it.
Our Philosophy: Baking with Purpose
At Edna’s Cakeland, food is never just food.
- Bread is comfort and warmth.
- Sandwiches are nourishment after a long day.
- Cakes are symbols of joy, milestones, and togetherness.
For 30 years, this philosophy has shaped every recipe, every branch, and every customer experience. As the brand moves forward, its mission remains clear:
to spread love through recipes that bring people together.