Behind every delicious slice of cake and every box of freshly baked pastries is a story worth telling. At Edna’s Cakeland, that story begins with one woman’s passion, heart, and a home-baked loaf of bread that changed everything.
From a Home Kitchen to a Household Name
In as early as 1994, Edna Gonzales and her husband Herminio ‘Eniong’ Gonzales had been sharing a simple afternoon treat — a homemade bread that would soon spark the birth of Edna’s Cakeland. What started as a small bakery in Cabanatuan, Nueva Ecija, quickly grew, thanks to Edna’s talent for crafting comforting, home-style cakes and pastries that Filipinos could call their own.
Her recipes weren’t just about sweetness; they were about memories. Each bite carried the feeling of family gatherings, birthday celebrations, and Sunday merienda tables. Through the years, Edna’s commitment to flavor, quality, and heartfelt service built the foundation of the Edna’s Cakeland we know and love today.
Edna Today: Still the Heart of Every Recipe
Now with 11 branches across Luzon — and more on the way — Edna remains at the core of the brand. Whether she’s taste-testing a new flavor or sharing her baking wisdom with the team, her presence is felt in every layer of chiffon and every swirl of ube and yema.
Customers don’t just come back for the cakes. They return for that feeling Edna has always baked into her creations: the warmth of home, the sweetness of milestones, and the joy of gathering.
A Message from Edna
“When I bake, I think about the smiles on people’s faces. It’s not just about what goes into the oven — it’s about what comes out: joy, celebration, love.”
At Edna’s Cakeland, we continue to bake with the same love that Edna started with. Whether you’re picking up a birthday cake, a box of cheeserolls, or a few treats for the road, know that every product carries her signature warmth.
Step Into Edna’s World of Flavor and Heart
Come visit any of our branches across Luzon or explore our best-selling cakes online. When you celebrate with Edna’s Cakeland, you’re not just getting a cake—you’re enjoying a chapter from Edna’s kitchen beginnings.