“When SM opened in Cabanatuan, people became more open to new lifestyle trends. On the business side, we became more competitive, as SM is a destination for a lot of good food, and we also like to shine in the market competition.
As a homegrown business partner, we are very overwhelmed with the market response. It’s like customers gave us a special place in their hearts. SM gives us the confidence to strive harder and dream of expanding to other SM malls.”